It’s anything that can be worthy of a link and/or a share on social media. There’s a chance that it may not be “content” at all-you may be offering a service, showing a product, or even profiling a personality. This should be something unique that you offer, or that you can at least do better than any competitor. This may be traditional material, such as blogs or articles, that others will enjoy because of the quality of the content, or by posting content to social media. Outreach is an essential component to any successful SEO effort, and it’s essentially just introducing others in your niche to your content. You only need to outdo your competition to enjoy higher overall rankings. Instead, it’s important to look at your direct competitors within your site’s niche and aim to have a higher DA than their sites. The internet is a near-infinite resource, and it’s impossible to be in competition with the entire web at once. It’s crucial to remember, however, that domain authority is more of a comparable metric of a site’s quality rather than an absolute one. Each website’s DA can be affected by the other sites it is associated with. Typically, sites with a high-volume of quality backlinks and high external link popularity will have top end DA scores, whereas new sites or those of smaller businesses with fewer links will be on the lower end. Brand new domains start with a DA of 1, and due to these logarithmic calculations, it’s much easier to increase a lower domain authority score than it is to increase a high one. Rather, more important metrics will have a more noticeable effect whereas less important ones will have a less noticeable impact.

Domain authority is determined on a logarithmic scale, meaning that individual domain metrics don’t necessarily increase or decrease the score equally.

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