Viber has become the go-to platform for people to connect with family, friends, colleagues, and now, with brands, too. Brands should also keep in mind that 69% of APAC consumers including Filipinos still prefer using mobile messaging apps for customer service. Customers that have a response from the business that they are interacting with tend to come back over and over again, and the engagement is much higher than any business,” according to Cristina Constandache, Chief Revenue Officer at Rakuten Viber.Ĭonstandache stressed that Filipinos remain to be avid social media and app users, spending an average of 5 hours and 47 minutes online using their devices. It’s the first rule in business: keep your customers happy. In the Philippines, 51% of the top brands that are using Viber Business Messages come from finance, 27% from retail, 10% from hospitality and travel, 6% from telecommunications and IT, 3% from health and insurance, and another 3% from logistics. This only proves that business messages are emerging to become a vital fixture in business plans. Viber shared that there has been a 123% growth in its conversational business messages from January to May 2022 compared to the same period in 2021.

During a media briefing last 30 June 2022 at Blackbird in Makati City, no less than the top executives of Rakuten Viber were present to discuss how the communications platform is shaping the future of conversational commerce in a post-pandemic Philippines and to the rest of the world.

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